A recent client request regarding the archiving of mobile websites inspired this post to explain why mobile website archiving is crucial for every business.
We all understand that companies create mobile websites in order to optimize the way their content is viewed on a smaller screen (such as an iPhone, iPad, or other mobile device). This may simply mean re-arranging website content, or something more drastic, such as using animated GIFs instead of Flash, or even the creation of specialised microsites specifically for use with mobile devices.
A quick sidenote: Flash has never worked well on mobile devices. So it’s no surprise Adobe has thrown in the towel on its Flash mobile player. Regardless, Adobe’s move further supports the need for companies with dynamic content / media to create two separate websites (one standard and one for mobile). This creates a new issue: two websites from the same company, but with very different user experiences.
Taking all of this into consideration, here’s a hypothetical use case for why a company would want to capture archives for its mobile website, as part of a comprehensive web archiving policy:
- Let’s suppose your product, promotion, or service has an advisory of use that exists in a Flash presentation on your company’s native website.
- Because Flash fails to deliver content properly on mobile devices, and there also may be legibility issues of “fine print” on those devices, your customer is unable to view properly, or indeed at all, on their mobile. But what if some of this content is mandatory (financial services, pharmaceutical, etc.)?
- Your customer sues your company for misinformation and negligence, with the opposing counsel’s argument being that your customer didn’t see content essential to purchase and/or use of your product.
- While using Hanzo web archiving solutions for your website and social media content supplies proof of user experience for e-discovery, unless you capture your mobile websites separately, that proof doesn’t exist in the mobile context, which may be materially different. There’s also the issue of playback.
At this point, I’m guessing you’d like to discuss mobile website archiving further. The best way to do that would be for us to connect and schedule a demo. It will give you a first-hand experience of how your mobile website archives work and provide you with the opportunity to ask questions. Let’s talk soon.