hanzo:archives, the web archiving company

Example applications for design and advertising agencies are:

• News agencies may compare how fast new items are taking to reach their audiences.
• A PR company might track which publications have used their press releases and on what date and crucially, replay the archived web around that release
• Creative agencies can preserve their original creative output and campaigns, and the over time track the responses to it.

The service is delivered as a comprehensive archive plan, based around a profile built upon the campaign objectives, client requirements, and agency requirements. In addition, newswires, news feeds, press, analyst and other commentator sites can be archived. These targets can be archived in a variety of ways and on a regular basis.

Typically this would be:

• A broad snapshot of all target sites before the campaign launch.
• A broad snapshot of all target sites on campaign launch.
• Search and content-triggered feeds archived continuously.
• Press and analyst sites archived at regular intervals.
• Broad snapshots of all target sites on monthly or quarterly schedules.

Statistics, Logs, Time Analysis

In addition, Hanzo can create alerts to the customer, providing deep links into the archive data as it is captured. Over time, trends can be identified and the customer will be able to browse and search the archive in slices of time to see how the campaign has evolved and affected the target audience.

Comprehensive logs and statistics will be generated by the archiving process and the archived data can be analysed for a quantitative view of the resulting archive, over time. Unlike other press clippings services and newswire services, Hanzo's archive is a fully searchable and browsable copy of the original web at the time of capture, allowing the customer and client to replay the experience of their campaign for analysis.

Contact us to learn more about applications for your business.