Ensure you follow official guidance on collecting and preserving websites and social media:

• Regulatory agencies are now explicitly defining their compliance expectations for website content and social media use.
• Examples of these amended regulations are: FINRA Regulatory Notices 10-06, 11-39, SEC 17a-4, NASD 3010/3110.
• Recent court cases have required websites and social media content to be presented contextually and in native format, i.e. to be treated like any other other ESI.

Enhance your marketing and analytics needs:

• Capturing the web’s vast amount of rapidly changing content is now possible and can enable comprehensive data analysis.
• Web archiving captures content and stores it in a time-structured way for measurement against current and past trends.
• Enable tracking response to retail offers, social media campaigns, and metrics that are critical to ROI.

Ensure your cultural heritage is preserved - The power of vintage

• Companies capture their web content and new media campaigns for cultural heritage reasons - add the web era to your corporate archive.
• Native format archives are all-inclusive media captures, and are crucial for preventing media loss online.
• Costly restorations for access to historical content are rendered obsolete.

From a technical perspective, web content is:

• Public-facing corporate websites
• Blogs, blog posts, and comments
• Online forums, Q&A sites, membership-only sites (content behind secure log ins)
• Collaborative intranet sites (such as Wikis, SharePoint, file repositories)
• Social media accounts such as: Facebook, Twitter, LinkedIn, Chatter, YouTube, Google+, Yammer, SlideShare, etc.

To a court or regulator, web content is:

• A company’s public-facing content online: business records, advertising, customer service, etc.
• A company’s social media posts: customer communications
• Internal content as part of automated records management systems

Or, just another source of electronically stored information (ESI)

Unfortunately archiving web content is not like archiving emails, files, or other ESI, these are mainly self-described, self-contained documents. But a web page does not exist as a file anywhere - it’s assembled in your browser at the time you view it. Yet regulators expect the same end result. The reason is that web content has unique properties:

• Hyperlinks to other pages, other websites
• Dynamic behavior and embedded media, hyperlinked from anywhere
• Contextualized user experience, for example, location aware information
• The modern web is becoming more application-like:

Client-side native format web archiving is the best way to archive websites and social media:

• Native format captures website and social media content, together with metadata, http and other protocol exchanges, all in their original format.
• Client side archiving systems are web clients, just like your browser, and captures the same data your users see on the day it’s archived.

Viewing the archive data is the reverse, the same data is served exclusively from the archive, with no leaking out to the live web, and is assembled in the user’s browser in exactly the same way as the original content.

Hanzo captures your website at an agreed schedule, and store all website artifacts unchanged in WARC files, where they are accessible on demand, and preserved according to your retention policy.

• Looks (and acts) just like the original web and social media content
• Authentic and forensically sound
• Independent of the original WMS or publishing technology
• Accessible on demand in your browser
• Provides crucial modern content for information management, e-discovery, and cultural heritage applications