The Coca-Cola Company is one of the most valuable and recognizable brands in the world. For more than 100 years, its iconic campaigns have created an emotional connection to the brand using physical assets.
Ted Ryan manages the Coca-Cola Archives collections and exhibits – the company has curated, catalogued and preserved “everything from original oil paintings by noted artists like Norman Rockwell, classic vending machines, reels of film with commercials and even a 1939 delivery truck.”
As the brand has evolved an online presence, so must its web content preservation efforts. In his article “1s and 0s,” Ted Ryan describes why and how Coca-Cola’s current web archiving policy developed.
The Coca-Cola Company has used Hanzo Archives to capture and preserve corporate and brand websites and social media sites for years. Hanzo has been a great partner in this endeavor, and together we have worked to create a groundbreaking historical package. The Coca-Cola Company has been very happy with the archiving services provided by Hanzo Archives.
– Ted Ryan of The Coca-Cola Company
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